Come join me on Automotive Digital Marketing

Join me on Automotive Digital Marketing
Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Ralph Paglia Ralph Paglia has:
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Come join me on Automotive Digital Marketing!

– Ralph Paglia
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About Automotive Digital Marketing
Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Automotive Digital Marketing 11104 members
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Come join me at Richie Bello’s Cigar Dinner on Automotive Digital Marketing

Automotive Digital Marketing
Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Ralph Paglia Ralph Paglia Ralph Paglia has invited you to the ADM Professional Community registered event ‘Richie Bello’s Cigar Dinner’ on Automotive Digital Marketing! and respectfully requests your RSVP for planning purposes.

Come to NY and have dinner with me and a hundred car people as we discuss issues Important to all of us.

Richie Bello’s Cigar Dinner Time: May 9, 2018 from 6pm to 10pm
Location: Beach Club Estate
Organized By: Richie Bello

Automotive Event Description:

Special Guests:
Ralph Paglia, Stan Sher and EL Patronn Dale Childress Jr.
Attention all auto dealers, general managers, and sales managers! You are invited to Richie Bello’s Cigar Dinner at the Beach Club Estate on May 9th, from 6-10pm!

There will be an exclusive buffet, complimentary cigars by Village Cigar Headquarters, and a cash bar!

Great opportunity for every auto dealer to motivate and inspire your staff, just in time for this year’s upcoming selling season! Money is not the only motivator in the automotive sales business, lead your team on a more engaging level in order for them to achieve the results that you want from them. RSVP by April 30th, by calling (631) 578-9018!

Special Roster of Guest Speakers includes:

Ralph Paglia, “Godfather of Digital Marketing” will be speaking about Reputation Management and Online Reviews
Stan Sher will present his insights on BDC Operations in any automotive business.
“EL Patronn” Speaking about Leadership in a Dealership

See more details and RSVP on Automotive Digital Marketing: About Automotive Digital Marketing
Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Automotive Digital Marketing 11045 members
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Automotive Thought Leader: Ralph Paglia Newsletter Announcement: ‘Ralph Recommends…’

‘Ralph Recommends…’ Newsletter Announcement

“Ralph Recommends…” Newsletter Announcement

001RalphPagliaPostCard2.png?width=750Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell car dealers has been pitched to me at some point…
Usually in the form of a product demonstration, sometimes starting with a two minute “Elevator Pitch”. The vast majority of time I have considered incumbent upon my obligations to this professional network to listen, watch, take notes, try it out, talk to any dealers currently using the widget in question and generally become aware of what it is, what it costs and what the claimed Return On Investment (ROI) is all about… The how when and why of ROI.

PagliaiPhoneImport027.jpg?width=240More background and qualifications; For over 30 years I have been blessed with work and assignments that required me to (in addition to selling cars) create product and solution development “Road Maps” used to guide future products and when they would be released for companies such as American Honda Motor Company, Reynolds, ADP (CDK), JD Power, BMW North America, Tier10 Marketing, Ford Motor Company, Toyota Motor Sales, Mercedes-Benz USA and a few more. These projects resulted in me spending countless hours with software developers, project planners and executive committees as we defined what car dealers would need to stay competitive and to improve what customers experience when dealing with them.

RTSLeadershipTeamWynnewoodPA2001.jpg?width=240As a result of this exposure, combined with my experience in selling cars while managing car dealerships, solution development and professional services to car dealers while working at the Reynolds and Reynolds Company, ADP Dealer Services (CDK Global), Tier10 Marketing, Courtesy Chevrolet and many other dealerships… I have developed a strong sense of which products and services do what, how well they do it, and whether or not they are worthy of consideration by car dealers, auto groups and enterprise organizations.

IMG_0723.png?width=240You may be thinking “Everybody has an opinion”, and you are correct… However, my opinion comes from an auto industry veteran with Bachelor of Science and Masters Degrees in Business Administration, who has implemented software and business procedures in car dealers that I served as a manager, as well as being employed by the largest software development companies in the car business to serve as Practice Leader and manager of consultants deployed to assist car dealers in the implementation of technology, people and process designed to drive improved business results and customer experience. I know what I am talking about when it comes to deploying solutions in car dealerships and I am eager to share my experience, insights and wisdom on the use of existing solutions and those to come in the future.

011da7d31a611574aba3333a962582b555c591ef29.jpg?width=240Several weeks ago I was approached by a couple of automotive professionals who I consider to be “Thought Leaders” within our industry… They asked me to consider creating and publishing a weekly newsletter with insights, opinions, guidance, reviews and recommendations for car dealers focused on products and services, along with sharing best practices and what I see as future developments, strategies and tactics in the car business.

014ce9d6abe164ce27015504783ad67043bd511e92.jpg?width=240My initial response was to say I am already doing this with the ADM Professional Community website and network. These people, who I consider to be wiser and possibly more intelligent than me, responded with, “Maybe so, but you currently provide your members with something that they must go to your site to find and see…” Which I acknowledged was true. They went on to say, “We want to create a newsletter that is delivered to members of the ADM Professional Community and additional professionals who are not members, but who work in the auto industry, which will become a valuable resource throughout the car business…”

013d5902afe8ad8718c5b33eb4d919a621d720c6fc.jpg?width=240I agreed and so the genesis of the “Ralph Recommends…” eNewsletter has come to be. Within the next couple of weeks you will be sent the first issue of “Ralph Recommends…” and I would like to ask for your help. Please take a look at what is in there and let me know your opinions about what’s good, what’s bad and what you would like to see. You can send me an email to RPaglia at Gmail dot com, a message via this network, Facebook Messenger, Twitter DM, call or text me on my cell at Five Zero Five, Three Zero One, Six Three Six Nine, or contact me in whatever manner suits you… But any feedback will be appreciated and considered as I move forward with the “Ralph Recommends…” project.

“Ralph Recommends…”

I look forward to hearing back from each of you…

Ralph Paglia


Posted By Blogger to Automotive Thought Leader: Ralph Paglia at 3/31/2018 05:45:00 AM

Automotive Thought Leader: Ralph Paglia Automotive Content Marketing Professional Capability Requirements


What is Content Marketing?


What are the Benefits of
Automotive Content Marketing?

  1. Keeps Your Dealership “Top-of-Mind” – Whether you’re a dealership selling to consumers, or a vendor selling to dealerships, not everyone buys immediately. In addition, those customers who did purchase, and your current clients, may be ripe at some point to repurchase. A great content marketing strategy keeps your business, product and services in front of the customer without being intrusive or in-your-face salesy.
  1. Leads to Indirect Exposure – Blog and magazine articles are an excellent way to position executives as thought leaders, and your business as a source of helpful content. People like educational material that is relevant to their needs.

    If you are a dealership you can perhaps provide information on vehicle service, or how to synch your smartphone with your in-vehicle entertainment system, for example…
    As a vendor you could focus on some key pain points dealers are faced with daily. By providing that material, you can easily get exposure through comments, sharing and just plain curiosity. Perhaps the person reading the blog doesn’t need your product or service right now. But, by adding them as an audience member, creating your company as a thought-leader, they could easily consider you first when the need arises.


  1. Drives Engagement and Builds Relationships – Content marketing can increase exposure through engaging the audience with relevant, thought-provoking material. I’m not talking about click-bait or pictures of puppies and kittens, but rather helpful information that is welcomed by and, eventually, looked forward to by the audience. This promotes a sense of relationship and begins the process of trust.
  1. Search Engine Optimization – Google looks for relevance in content. It crawls sites and includes you in its search results when it finds new content. The more often that new content is added to your website, the more likely you are to appear in a relevant search on the topic, increasing organic exposure to your website. Without content, there would be nothing to optimize for search engines. Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find that content.


  1. Website Traffic – The more eyeballs you have on your website, the more likely you are to get leads and sales. A good content marketing strategy will push people to view that content on your website which could then lead to further exploration and conversions on your website CTAs.

The bottom line is this: If you create great content that targets potential customers, you can shorten the distance between these customers and your products, increasing the chance that they’ll make a purchase later.


Posted By Blogger to Automotive Thought Leader: Ralph Paglia at 3/27/2018 04:51:00 PM

Automotive Thought Leader: Ralph Paglia Witt’s Wise Words – Don’t Let Fear Control Your Success

Witt’s Wise Words – Don’t Let Fear Control Your Success

Posted By Blogger to Automotive Thought Leader: Ralph Paglia at 3/24/2018 05:48:00 PM

Automotive Thought Leader: Ralph Paglia Walmart Selects CarSaver to Expand Car Buyer Program at 250 Stores

CarSaver and Walmart Expand Program to Make Car Buying Easy

CarSaver Expands Walmart Car Buying Program to 250 Stores

CS_WalmartCenter.png?width=750CarSaver to Open 250 Car Shopping Centers inside 250 Walmart Stores

Bentonville, Ark. and Miami, Fla. – March 21, 2018 – Walmart and CarSaver today announced they will expand a program that helps customers save time and money when buying a car.

CarSaver is the first and only one-stop-shop platform that helps Walmart customers save time and money when they buy, finance, lease and insure all the top brands of new and used cars.

Purchase Fulfillment

CarSaver uses a network of certified dealers, banks and insurance companies to provide transparent, up-front pricing and the highest level of customer service to Walmart customers. In addition, every vehicle purchased through CarSaver comes with a lifetime warranty.*

By skipping the often stressful, time-intensive car negotiation process, CarSaver is one of the latest ways Walmart customers can save time and money.

According to CarSaver data and research, the average CarSaver customer has saved more than $3,500 off of MSRP on the purchase and $3,900 on repairs covered by CarSaver’s lifetime warranty.

Walmart Perspective

“We’re constantly looking for innovative services that help us save busy families money and time,” said Daniel Eckert, Senior Vice President, Walmart Services and Digital Acceleration. “CarSaver’s unique platform helps our customers understand the true cost of ownership, while also helping them save money with buying, financing, leasing and insuring a new or used vehicle.”

CarSaverInsideWalmart.jpg?width=750Car Buying Process

Customers can use to find a car in seconds by comparing the vehicles with the biggest savings and the lowest prices. Once a customer finds what they want, they are connected with an “express manager” who makes it easy to test drive or pick up their car at a local certified dealership. CarSaver will soon help consumers sell their car by providing an “instant cash offer” from a large network of certified dealers who bid on their car.

“We are excited to work with Walmart to make car buying easier for their customers,” said Chad Collier, President, CarSaver. “We are leveraging the buying power of Walmart’s 140 million shoppers a week to get them great deals without wasting time negotiating.”

Financial Services

Ally Financial is currently offering gift card incentives to Walmart customers who finance through Ally using the CarSaver site. “We are honored to work with CarSaver to help make it easier for Walmart customers to get the car they want at a payment they can afford,” said Tim Russi, president of auto finance at Ally, one of the largest auto finance providers in the country. “CarSaver is leading the way by providing a simple, transparent and innovative customer experience.”

In addition, a vehicle purchase program for Walmart associates will be launched shortly to help Walmart’s 1.5 million U.S. associates save time and money when buying a car. The CarSaver platform will also be available via a microsite on


About CarSaver

CarSaver is a digital automotive marketplace that makes it easy to buy and sell new and used cars. CarSaver provides everyday low prices and a lifetime warranty on all the top brands of new and used cars through a network of certified dealers who provide the highest level of customer service. CarSaver customers save time and money when they buy, finance, insure and lease all in one site. CarSaver’s mobile marketplace integrates competitive offers from the top dealers, banks and insurance providers to provide an “all-in-one” experience for customers who receive up-front, transparent pricing information that includes all taxes and fees so there are no surprises at the dealership. Additional information about CarSaver can be found by visiting, on Facebook at and on Instagram at CarSaverUSA. For Press inquires:

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, nearly 270 million customers and members visit our more than 11,700 stores under 59 banners in 28 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

Additional information about Walmart can be found by visiting, on Facebook at and on Twitter at


Richard James, CarSaver Media Relations

+1 (954) 610-3284

Erin Hulliberger, Walmart Media Relations


Posted By Blogger to Automotive Thought Leader: Ralph Paglia at 3/24/2018 05:54:00 AM